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Rhys Thomas is a product designer and front-end developer with 7+ years of experience crafting intuitive, user-centric websites and applications.

02.

Recent Work

The hero section of the Bubble website homepage The hero section of the Bubble website homepage

Bubble Homepage

Problem: People didn’t understand what Bubble was or what you could use it for, and conversion wasn’t where we wanted it to be.

Solution: Tailored headlines and content to directly answer key user questions, opened with a large product screen animation, added a “built with Bubble” showcase section, and included more targeted CTAs throughout.

Outcome: A/B test results were positive and we rolled out to 100% after 2 weeks, both conversion and free trial signups increased.

Lead Designer
Jan 2025
Live
Examples of the text input and button elements from the Bubble design system Examples of the color palette, text input and button elements from the Bubble design system

Global Design System

Problem: Inconsistent design language across product areas and ambiguity amongst designers.

Solution: Led the creation of Bubble’s design systems, Pop and Burst, re-designing and building all of our core components, writing documentation, and defining governance processes for a team of 10 designers.

Outcome: Frequent reviews and touch points with the team confirmed huge improvements in efficiency and consistency, for both designers and engineers during handoff.

Lead Designer
Ongoing
Private
Mockups of the Bubble template page, showing different templates built in the community Mockups of the Bubble template page, showing different templates built in the community

Marketplace Revamp

Problem: Lack of discoverability of templates, plugins and agencies, and low overall quality of resources.

Solution: Overhaul of the marketplace with consistent layouts, key details displayed up front, more useful filtering options, and a more robust, reliable rating system.

Outcome: 20% increase in template views, 16% increase in template installs, 26% increase in revenue from templates.

Solo Designer
March 2024
Live
Mockups of the Bubble hire a developer system, showing the screen where developers get matched with your project Mockups of the Bubble hire a developer system, showing the screen where developers get matched with your project

Hire-a-Developer System

Problem: Low quality submissions, very low match rate - users were buried in hundreds of generic responses post-submission.

Solution: Split the form into manageable chunks with more contextual guidance and examples, introduced a matching system to submit only to the top 3 agencies rather than everyone.

Outcome: Over the first 3 months we saw a 500% increase in match rate (from 2.5% to ~15%).

Solo Designer
Feb 2024
Live
Logos from other clients Rhys has worked with, including NFL, MLB, Forumla 1, OTIS and others Logos from other clients Rhys has worked with, including NFL, MLB, Forumla 1, OTIS and others

Other Client Projects

Many of my projects with these clients were confidential or internal, so I can’t share the full details publicly. However, here are some of the companies I’ve partnered with to design impactful digital experiences.

Solo Designer
2021-2023
Private
03.

Experience

NN/g certification logo NN/g UX Certification
LinkedIn Profile
View Resume
Bubble | July 2023 - Present

Lead Product Designer

  • Mentor junior product designers and set design standards across our entire product area

Senior Product Designer

  • Craft a seamless and engaging experience for users looking to extend Bubble with resources from our ecosystem
  • Conduct UXR, A/B testing, and usability studies for all website projects, championing a data-driven design philosophy
  • Lead the design system for a team of 10+ designers, building core components and establishing documentation and governance principles
Zudy | May 2021 - July 2023

Senior Product Designer

  • Shaped design strategy at the company level, aligning UI/UX direction with business goals
  • Led UI/UX design for client applications, and defined the visual identity for Vinyl, a SaaS no-code platform
  • Produced user personas, wireframes, mock-ups and prototypes that solved business problems
  • Created and maintained a Figma-based design system, improving design consistency across products
  • Conducted end-to-end UX reviews of existing applications, identifying key pain points and recommending actionable, user-centric solutions
Calcium USA | Jan 2021 - May 2021

UX Developer

  • Built custom web solutions for pharmaceutical companies, improving user experience and accessibility
  • Conducted end-to-end UX reviews, with a focus on accessibility (WCAG compliance), and implemented solutions
LINX LLC | Oct 2018 - Jan 2021

UI/UX Designer & Front End Developer

  • Designed and built the front end of our websites and internal software, enhancing UX and increasing consistency
  • Led a complete website redesign, improving user engagement and performance
  • Front-end tech stack: HTML, CSS/SCSS, JavaScript, React, tying into a LAMP stack back-end