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Rhys Thomas is a product designer and front-end developer with 7+ years designing complex digital products, specializing in no-code platforms and developer tools.

02.

Recent Work

Mockups of Bubble property editor before and after a redesign Mockups of Bubble property editor before and after a redesign

Bubble Property Editor

Problem: The property editor was a persistent usability pain point — cluttered, unintuitive, and causing elevated churn among new users.

Solution: Gathered extensive user feedback to identify the highest-impact pain points, then led a full redesign of the editor with a focus on clarity, efficiency, and a more intuitive workflow.

Outcome: 69% of users who tried the new experience opted to stay on it permanently, and new user churn dropped 8%.

Lead Designer
Live
Mockups of the Bubble template page, showing different templates built in the community Mockups of the Bubble template page, showing different templates built in the community

App Security Tool

Problem: Users building in Bubble didn’t know how to reliably create secure applications - a key discussion point in the vibe coding community.

Solution: Integrated a security tool directly into our product, empowering users to run automated scans on their apps and receive clear step-by-step instructions to fix any security issues.

Outcome: 33% increase in number of security scans completed, 700+ new users per month in the tool, strong positive feedback in user interviews.

Lead Designer
Live
Mockups of the Bubble template page, showing different templates built in the community Mockups of the Bubble template page, showing different templates built in the community

Marketplace Revamp

Problem: Lack of discoverability of templates, plugins and agencies, and low overall quality of resources.

Solution: Overhaul of the marketplace with consistent layouts, key details displayed up front, more useful filtering options, and a more robust, reliable rating system.

Outcome: 20% increase in template views, 16% increase in template installs, 26% increase in revenue from templates.

Solo Designer
Live
Examples of the text input and button elements from the Bubble design system Examples of the color palette, text input and button elements from the Bubble design system

Global Design System

Problem: Inconsistent design language across product areas and ambiguity amongst designers.

Solution: Led the creation of Bubble’s design systems, Pop and Burst, re-designing and building all of our core components, writing documentation, and defining governance processes for a team of 10 designers.

Outcome: Frequent reviews and touch points with the team confirmed huge improvements in efficiency and consistency, for both designers and engineers during handoff.

Lead Designer
Private
Mockups of the Bubble hire a developer system, showing the screen where developers get matched with your project Mockups of the Bubble hire a developer system, showing the screen where developers get matched with your project

Hire-a-Developer System

Problem: Low quality submissions, very low match rate - users were buried in hundreds of generic responses post-submission.

Solution: Split the form into manageable chunks with more contextual guidance and examples, introduced a matching system to submit only to the top 3 agencies rather than everyone.

Outcome: Over the first 3 months we saw a 500% increase in match rate (from 2.5% to ~15%).

Solo Designer
Live
Logos from other clients Rhys has worked with, including NFL, MLB, Forumla 1, OTIS and others Logos from other clients Rhys has worked with, including NFL, MLB, Forumla 1, OTIS and others

Other Client Projects

Many of my projects with these clients were confidential or internal, so I can’t share the full details publicly. However, here are some of the companies I’ve partnered with to design impactful digital experiences.

Solo Designer
Private
03.

Experience

NN/g certification logo NN/g UX Certification
LinkedIn Profile
View Resume
Bubble | July 2023 - Present

Lead Product Designer

  • Own product design for Bubble's core editor, the primary surface of one of the leading no-code platforms, setting design direction, raising the bar on quality, and mentoring junior designers across the team.
  • Prototype and ship production-ready features using Claude Code, testing prototypes with users and contributing regularly to the codebase as a core part of the design workflow.

Senior Product Designer

  • Revamped our marketplace to improve discoverability and increase conversion for templates, plugins and agencies. Template views grew by 20%, installs by 16%, and revenue by 26%.
  • Enhanced our Hire-a-Developer system to address low match rate and poor submission quality, improving match rate 5x (from ~2.5% to ~15% ) in just 3 months.
  • Led the creation of the design system, designed and built our library of components, documentation, and governance processes for 10+ designers.
  • Conducted a full homepage refresh to highlight Bubble’s value proposition and increase sign up conversion. A/B testing confirmed significant lifts in conversion and positive feedback from users, leading to a full rollout.
  • Introduced a structured design QA process across all shipped experiences, reducing reported UI bugs and raising the overall bar for polish and consistency.
Zudy | May 2021 - July 2023

Senior Product Designer

  • Led product design across enterprise client applications serving hundreds of thousands of users, partnering directly with the NFL, MLB, Formula 1, and OTIS.
  • Owned the design of Vinyl, Zudy's no-code SaaS platform, defining its visual identity, improving usability, and driving adoption among new users. Design work directly contributed to Zudy's successful acquisition by Jitterbit.
  • Founded the company's design system from scratch, establishing components, documentation, and governance that improved consistency across all products and accelerated both design and engineering output.
Calcium USA | Jan 2021 - May 2021

UX Developer

  • Conducted comprehensive end-to-end UX reviews with an emphasis on WCAG 2.1 accessibility compliance, ensuring inclusive and user-friendly digital products.
LINX LLC | Oct 2018 - Jan 2021

UI/UX Designer & Front End Developer

  • Designed and built the front-end interfaces for all websites and internal software, improving usability and visual consistency.
  • Led a complete redesign of our public websites, resulting in a more engaging user experience.
  • Built responsive, scalable solutions using HTML, CSS/SCSS, JavaScript, and React, integrated with a LAMP stack back end.